Minggu lalu saya baru saja menyelesaikan coach kedua dengan topik outside-in. Salah satu yang disinggung adalah crowdsourcing. Crowdsourcing sendiri mulai muncul pada tahun 2006 yang dicetus oleh Jeff Howe dan adalah pengembangan dari metode Marketing Research yang ada, dimana kita melibatkan banyak customer untuk menuangkan ide-nya. Namun yang perlu diingat, pada saat kita bertanya kepada customer mengenai keinginannya, ekspektasi mereka pun akan bertambah dan pada umumnya there’s no second chance.
Saya cukup penasaran dengan istilah yang baru diberikan, saya akhirnya mencarinya sekarang
Crowdsourcing is a distributed problem-solving and production model. In the classic use of the term, problems are broadcast to an unknown group of solvers in the form of an open call for solutions. Users—also known as the crowd—submit solutions. Solutions are then owned by the entity that broadcast the problem in the first place—the crowdsourcer. The contributor of the solution is, in some cases, compensated either monetarily, with prizes, or with recognition. In other cases, the only rewards may be kudos or intellectual satisfaction. Crowdsourcing may produce solutions from amateurs or volunteers working in their spare time, or from experts or small businesses which were unknown to the initiating organization.
Those who use crowdsourcing services, also known as crowdsourcers, are motivated by the benefits of crowdsourcing, which are that they can gather large numbers of solutions or information and that it is relatively inexpensive to obtain this work. Users are motivated to contribute to crowdsourced tasks by both intrinsic motivations, such as social contact and passing the time, and by extrinsic motivations, such as financial gain.
Due to the blurred limits of crowdsourcing, many collaborative activities, online or not, are being considered crowdsourcing when they are not. Another consequence of this situation is the proliferation of definitions in the scientific literature. Different authors give different definitions of crowdsourcing according to their specialities, losing in this way the global picture of the term.
Estellés and González (2012), after studying more than 40 definitions of crowdsourcing, propose a new integrating definition:
“Crowdsourcing is a type of participative online activity in which an individual, an institution, a non-profit organization, or company proposes to a group of individuals of varying knowledge, heterogeneity, and number, via a flexible open call, the voluntary undertaking of a task. The undertaking of the task, of variable complexity and modularity, and in which the crowd should participate bringing their work, money, knowledge and/or experience, always entails mutual benefit. The user will receive the satisfaction of a given type of need, be it economic, social recognition, self-esteem, or the development of individual skills, while the crowdsourcer will obtain and utilize to their advantage that what the user has brought to the venture, whose form will depend on the type of activity undertaken”.
Adapun, untuk lebih mengerti apa itu crowdsourcing. Rekan-rekan bisa mengacu ke alamat berikut